11/2020

Twitch Partner Broadcaster

Produced, scheduled, and broadcasted video content to a remote website on a daily basis
Analysed audience retention data and viewer trends to produce targeted content, and change content to reflect audience wants and needs
Developed in 4 months a community of 15k+ followers and growing at a rate of 14% per week
Created and managing a social media strategy on different platforms on a small budget

Provided a thorough assessment on the current situation of the platform providing: products portfolio analysis, UX and UI evaluation, audience engagement
Defined the key marketing priorities and KPI’s with the product team
Define insights, hypothesis and roadmap of testing as well as market priority across the globe

Created lists of potential customers based on regional markets, then assigned to a team of 12 key account managers in charge expansion
Maintained up-to-date knowledge of competitor products and pricing in market served
Collaborated with upper management to implement continuous improvements and exceed team goals
Participated actively in projects, including implementation of price strategy; optimization of national agreements; development tracking tool of promotion activities

Maintained tactical control of project budgets and timelines to keep teams on-task and achieve schedule targets
Managed and supervised team of 17 resources divided in three departments
Spearheaded expansion strategies to increase business market share, drive growth and bring in more than 25 (177%) new customers in 6 months

Directed search engine marketing campaign using keyword research tactics
Developed creative sales tools, including presentations, trend reports and content for promotion
Supervised all marketing and planning activities to exceed 87% segment sales and margin goals while leading a team of 5 members
Achieved under-budget and on-time project management to adhere to project goals